For others, such as Costa Coffee's Master Cupper - Gennaro Pelliccia - insuring his tongue is what matters most. For UK based company Costa Coffee, his taste buds are so valuable, that they had it insured it for £10 million GBP or the equivalent of approximately USD $15.2 million.
A spokesman for Glencairn said: "The taste buds of a Master of Coffee are as important as the vocal chords of a singer or the legs of a top model.
This is one of the biggest single insurance policies taken out for one person. It shows how valuable Gennaro's tongue is to the Costa brand."